United Colors of Benetton — Advertising Campaign

This self-initiated project explores a commemorative poster designed for the 60th anniversary of United Colors of Benetton. Starting from the brand’s origins and founder Luciano Benetton’s original vision, the concept translates Benetton’s core value of unity through diversity into a clear and symbolic visual language.

The illustration represents the heart of the world through two primary elements: blue, symbolizing water, and Benetton green, representing the earth. At the center, two human figures come together to form a heart shape, embracing as a universal gesture of love, peace, and connection. Their union becomes a metaphor for the brand’s longstanding commitment to inclusivity, human values, and global harmony.
Maxi Size Urban Billboard
Maxi Size Urban Billboard
Bus Stop Digital Poster
Bus Stop Digital Poster
This project is self-initiated and has no affiliation with United Colors of Benetton. It was created out of my personal appreciation for the brand I grew up with and my respect for its history of socially impactful and timeless visual language.
Spring is Here — Editorial
On Television — Editorial
Django "I Awake" — Narrative Animation
The Cabinet — Animated Music Video
Pasticcino Bag — Commercial Fashion Video
Illustrating Sound — Intent Recordings
Self Portrait — Fine Art Illustration
Truism — Fine Art Illustration
The Bookbird — Brand Character Design
Spot Illustration — Editorial
↑Back to Top