United Colors of Benetton — Advertising Campaign

This self-initiated project explores a commemorative poster designed for the 60th anniversary of United Colors of Benetton. Starting from the brand’s origins and founder Luciano Benetton’s original vision, the concept translates Benetton’s core value of unity through diversity into a clear and symbolic visual language.

The illustration represents the heart of the world through two primary elements: blue, symbolizing water, and Benetton green, representing the earth. At the center, two human figures come together to form a heart shape, embracing as a universal gesture of love, peace, and connection. Their union becomes a metaphor for the brand’s longstanding commitment to inclusivity, human values, and global harmony.

Maxi Size Urban Billboard

Maxi Size Urban Billboard

Bus Stop Digital Poster

Bus Stop Digital Poster

This project is self-initiated and has no affiliation with United Colors of Benetton. It was created out of my personal appreciation for the brand I grew up with and my respect for its history of socially impactful and timeless visual language.

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